Monday, June 25, 2007

Corporate uses for Wikis and Blogs

R. Todd Stephens, whose "Collaborage" blog fights the good fight for the complete re-invention of how business gets done in large organizations – through embracing the new collaborative and social applications like Weblogs, Wikis, Profiles, Collaborative Environments, RSS, and others – has made two checklists that may help in your own corporate implementation of Web 2.0 technology. Here they are:

Fifteen Uses of a Corporate Wiki
1. Collecting Business and Technical Requirements
2. Corporate Dictionary
3. Meeting Agendas, Notes, Attendees, and Attachments
4. Organizational and Professional Biography
5. Status Reporting (Project, Personal, Program, Departmental)
6. Release Notes and Issue Tracking
7. Product and Service Documentation
8. User Manuals, Guides, and Best Bets (Tips)
9. Policies and Procedures
10. Brainstorming, Innovation and Patent Processing (Many Eyes)
11. Intranet Replacement12. Metrics Reporting
13. Along with RSS, notification of upcoming Events or Announcements
14. Error Reporting, Tracking, and Resolution
15. Locating Like Minded or SME within the Enterprise

Fifteen Uses of a Corporate Blog
1. Executive Communications
2. Project Status Reporting
3. Sharing Knowledge and Professional Expertise
4. Gathering Collective Intelligence (Marketing Campaign)
5. Sharing Experiences; Vendor, Partner, or Product
6. Organizational Announcements and Upcoming Events
7. Sharing External Research or Information (i.e. Great Blogs)
8. Connecting the Enterprise Knowledge (RSS, Trackbacks, Bookmarking)
9. Newsletters (May should have included that in the Wiki as well)
10. Collecting Feedback from Townhalls, Meetings, or Off Site Sessions
11. Archiving Lessons Learned
12. Spreading Enthusiasm and Generating Buzz
13. Establishing Though Leadership and Professional Brand
14. Drive Traffic to an Internal Service like Collaboration Services
15. Demonstrating a Code of Ethic or Corporate Policy (Don’t Just Tell, Show)

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